LinkedIn Marketing Guide
LinkedIn Ideas for Plumbing & Trade Businesses
Show the corporate world that skilled trades are sophisticated businesses. Connect with property managers and commercial clients.
1
The Invisible Infrastructure
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Infrastructure is invisible until it breaks.
Then, it is the only thing that matters.
We keep your office running.
We keep your tenants happy.
We keep your water safe.
The trades aren't a 'backup plan.'
They are the backbone of the economy.
When was the last time you appreciated a working toilet?
Why it works
It highlights the essential nature of the trade to business operations, demanding respect for the profession.
2
The Skills Gap
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The skills gap is an opportunity.
While everyone pushed for degrees, we pushed for mastery.
Now, good plumbers are harder to find than good MBAs.
Supply and demand is undefeated.
We are hiring, training, and building the next generation of essential workers.
Do you think we overvalued degrees and undervalued skills?
Why it works
It discusses macroeconomic trends in labor and education, positioning the trade as a high-value, smart career path.
3
The Risk Mitigation
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Preventative maintenance > Emergency repair.
A $200 inspection saves a $20,000 flood damage claim.
Commercial property managers know this.
Amateurs roll the dice.
Don't gamble with your assets.
How do you manage risk in your physical operations?
Why it works
It sells maintenance as insurance against catastrophe, appealing to the financial prudence of property managers.
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